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CARTIER’S REIMAGINED BOUTIQUE AT 13 PAIX IS A REINVIGORATION OF THE MAISON’S HISTORIC BASE IN THE FRENCH CAPITAL

-  ZARA ZHUANG

After more than two years of renovation, Cartier lifts the veil on its transformed 13 Paix boutique. One of the three temples of the Maison alongside the boutiques on New Bond Street in London and 5th Avenue in New York City - 13 rue de la Paix underwent an extensive reimagining led by three teams of architects and employing the expertise of craftspeople hailing from nearly 40 art workshops to emerge a sublime space of timeless modernity and rich detail.

Along with an eye towards sustainability, and built in order to meet the conditions for BREEAM environmental certification, 13 Paix's 3,000-sqm area, spread across six floors, was reworked with forging connections in mind with clients and customers, and with the Maison's heritage and history.

"This architectural vision is that of the entire Cartier style, which finds its power in all eras and all cultures in order to capture the beauty and universality of each one," says Cyrille Vigneron, President and CEO of Cartier International.

On top of the Maison's contemporary collections, the rejuvenated 13 Paix offers creations exclusive to the boutique, such as jewellery and watches engraved with "13 Paix Paris" or the 13 Paix coat of arms, high jewellery pieces, and three limited-edition watches the Tonneau, Tank Asymétrique, and Cloche - with "13 Paix" in place of 12 and 1 o'clock.