A twist of fate tracing back to classmate days at the School of the Arts Singapore (SOTA) led an ex-lawyer and gallery manager to launch their brainchild, Art Again, earlier in April 2023 as a startup that aims to change the secondary art market to bring art to the forefront of everyday life.
Milon Goh, co-founder and strategist of Art Again, took a leap of faith and left his lucrative career as a commercial lawyer. His mission is to become an entrepreneur who can help creatives and artists build their lives more sustainably. “It was the best way to assist the artistic community,” says Goh, whose initial foray into art law, while well-intentioned in wanting to help artists from a legal perspective, came with its drawbacks, “I realised there were some limitations with helping others in that aspect.”
The inception of Art Again did not originate from an elaborate brainstorming session in hopes of revolutionising the art market in a heartbeat. Instead, it sprang from a casual conversation between Goh and his friend after learning her mother wanted to sell some of her artworks. “I started thinking if she had any place to sell, and then I asked Chingyi if she knew of any platforms. Very organically, we thought, why don’t we create a platform where our friend’s mom can sell her work?” Goh recalls.
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