The Championships, Wimbledon - or simply, Wimbledon - is widely regarded as the pinnacle of professional tennis. Modern stories of the world's oldest and most prestigious tennis competition - such as the infamous overnight queues for tickets, and of legendary showdowns (the Isner-Mahut match in 2010 lasted just over 11 hours) have captivated sports and tennis fans alike, adding an element of magic to an already-iconic competition. Beyond that, it is the only Grand Slam competition played on a grass surface (the original tennis surface), the only championship to mandate a strictly-enforced all-white dress code for players, and the only arena that is largely advertising-free - all in adherence to longstanding traditions. This, in turn, sets Wimbledon apart as a bastion of artful elegance and heritage in the world of modern tennis - a breath of fresh air, especially considering how modern sport cares little for heritage in the name of evolution.
That said, despite the strict dress-code rules, it is not uncommon to see players don timepieces during play. Players like Donna Vekić have been seen wearing watches in the thick of battle while others, like Wimbledon victors Roger Federer and Carlos Alcaraz, have slipped Rolexes on as part of their post-match prize ceremonies.
Staying on the topic of Rolex - the Geneva-based manufacture is well known for having a presence across multiple sports. From motorsport to yachting, Rolex's affiliation with the pinnacle of sport is a richly storied one, and it is no different for tennis - Rolex has been Wimbledon's official timekeeping partner for the better part of half a century. Since then, Rolex has supported the leading tournaments across the men's and women's game, championing the legends who have shaped the sport and the current players competing for glory.
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