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MEN 'S FOLIO Singapore|November 2023
The singular vision of Louis Vuitton's Master Perfumer Jacques Cavallier Belletrud for the Les Extraits Collection opens up so many ways to scent oneself. And with the addition of the House's latest one, titled Myriad, he now has another one.
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WHAT WAS THE STARTING POINT OF THE LES EXTRAITS COLLECTION?

I wanted to open a new chapter: to reinvent the notion of an Extrait in a contemporary way and break the rules. With this collection, I have stretched and revealed new facets of the raw materials I have been working with since the beginning. My idea was to create a new vision, to provoke emotions with the same materials. Les Extraits Collection was born; five perfumes with no top, heart or base notes. I wanted to revisit perfume’s major families — florals, chypres and ambers — to give them a twist, exaggerate certain facets and reveal purity. I imagined a freshness that lasts and a sensuality that is not heavy. The Collection was launched in 2021 with Rhapsody (chypre), Stellar Times (ambery), Cosmic Cloud (musky), Dancing Blossom (floral) and Symphony (fresh notes).

WHAT CHALLENGES DID YOU FACE DURING THE CREATIVE PROCESS?

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