The final leg of Montblanc’s global campaign — the Library Spirit — finds its way to the vibrant city of Shanghai, where guests are invited to the historical Sunke Villa to immerse themselves in Montblanc’s universe. Men’s Folio had an exclusive interview with Nicolas Baretzki — CEO of Montblanc — in Shanghai to understand more about the Library Spirit and how it connects to the various divisions of Montblanc.
The Library Spirit campaign captures the uniqueness of individual cities. How does this global campaign align with Montblanc’s identity and values?
Indeed, the global theme is the Library Spirit, and the word spirit is important because the idea is about bringing the notion and culture of writing. At Montblanc, we say that everyone can leave a mark, and at some point, it starts. A project begins with writing something. But it goes far beyond that. A library is a place to think, dream, read, write and elaborate, and a moment to reflect.
This global approach allows for a shared understanding of what culture is, why writing is so important today, and why it connects, in fact, everyone. It’s also very local. For instance, if you think about calligraphy, the approach towards it is very different if you are in Japan, China, Singapore, the Middle East or Europe. How do we adapt and be relevant in the various territories, then?
Esta historia es de la edición October 2023 de MEN 'S FOLIO Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición October 2023 de MEN 'S FOLIO Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Performance Meets Sophistication
Meet the dynamic duo of Porsche 911 and 718 that prove jaw-dropping power can harmoniously coexist with sleek sophistication.
The Expanse of Water
On the banks of the Thames River, the Chelsea Harbour Hotel & Spa proposes itself a contemporary oasis, and as a sanctuary where respite arrives in a suite approach to hospitality.
Infinite Layers of Flavour
Suntory Global Spirits Global Ambassador of Scotch & Irish Teddy Joseph shares there is more than meets the eye with Bowmore.
Spirit of Oak
The Macallan unveils the fourth instalment of its Harmony collection headlined by The Macallan Harmony Vibrant Oak.
A Platinum Jubilee
Men's Folio spoke to Franck Muller Genève CEO Nicholas Rudaz about the special Sincere Fine Watches' 70th anniversary edition and Franck Muller's relationship with the luxury watch retailer.
Timeless Icon
Jake Gyllenhaal emanates spirit, style, and ambition, the enduring qualities of the Cartier Santos.
A Daring Spirit
The Tudor Black Bay exemplifies Tudor's Born to Dare spirit and is crafted for life's boldest adventures.
Square Root
It has been 25 years since Patek Philippe unveiled a new collection. The protracted wait is over with the Cubitus joining the Genevan manufacture’s lineup.
Poised To Remember
The first-ever re-release of a Maison Francis Kurkdjian fragrance - A Piece of Me (APOM) as a gender-neutral creation prompts a candid conversation with the master creative of the namesake perfume house. In an exclusive interview, Francis Kurkdjian talks to Men's Folio about what fragrance means to him, what inspires him, and what the horizon of the fragrance industry looks like in the years to come.
SOS
What can one turn to in the times of distress? When it comes to the skin, there's no better option than to sit back and let a select few hero products do the work. Soothing, gentle and reliable, these skin-saving failsafes have got the back of even the most sensitive and reactive of skins.
