A new dawn filled with hopes and anticipation awaits the world of horology as a new season of novelties awaits. The season begins with LVMH Watch Week - held in Miami in late January - led by Bvlgari, Hublot, TAG Heuer and Zenith. Given the recent reorganisation within the LVMH watch division, all eyes will be on Frédéric Arnault - recently appointed CEO of LVMH Watches. Julien Tornare was announced as Frédéric Arnault's successor as CEO of TAG Heuer, while the incoming Benoit de Clerck completes the game of musical chairs - taking the hot seat as CEO of Zenith. Geneva, the cradle of watchmaking, hosts Watches and Wonders a few months later in April before other editions such as Geneva Watch Week, Dubai Watch Week and Watches and Wonders China (subject to confirmation and change) pepper the calendar year.
As with every impending watch fair, speculation about what the big boys will bring to the table is rife. Forums, Telegram groups and the Instagram comment sections will buzz with hopes and predictions (or even leaks!). Instead of chipping in with our predictions, Men's Folio offers a three-way commentary on what 2024 holds for the world of horology led by Asaph Low, Ashok Soman Editor-in-Chief of World of Watches and freelance contributor Ben Kwok.
COLLABORATIONS Asaph Low: Collaborations are more common these days than ever before. There have been various formulae — from the safer, more predictable ones to unexpected partnerships. In some ways, these have redefined what success means in a post-COVID era as consumer habits evolved with time. While commercial success still trumps all, marketing success slowly creeps in as a metric worth quantifying and qualifying. What do you think makes a collaboration successful?
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The Watchlist
This month's edit chronicles the finest timepieces and jewellery for those who appreciate the best.
Sharp Lines, Bold Statements
Sometimes it takes the simplest elements to create the extraordinary.
Unravelling Earth's Verdant Enigma
The Amazon's intricate ecosystems are facing growing threats from climate change and deforestation.
Serpentine Wonder
Maison Martell presents the L'Or de Jean Martell Zodiac Edition - Assemblage du Serpent, a House of Slytherin-esque take for its homage to the Year of the Snake this Lunar New Year.
Timeless Harmony
The Hibiki 40 Years Old, crafted from five whiskies aged over four decades, captures harmony and time, celebrating the highest order of Japanese artistry and whisky-making mastery
Specialists In Intercontinental Fashion
The world is your oyster, and we are all united despite our differences in Pharrell William's latest Spring/Summer '25 collection for Louis Vuitton.
Lust for Lustre
With the expansion of the social media universe, the role of jewellery in self-expression and its place in our consciousness have shifted dramatically.
A Neo-Vintage Dive
Omega winds back the clock to draw inspiration from the Bond watch for three new iterations of its quintessential dive watch - the iconic Omega Seamaster Divers 300M.
Love Letters From Jes Jespipat
Much like the Grand Seiko that rests on his wrist as an emblem of timeless craftsmanship, Jes' devotion to his craft is palpable beyond digital screens.
Humanity is Plural.
At ZEGNA, the proposal of a summer uniform is never intended to blend in nor stand out.
