IT HAS BEEN ROUGHLY SEVEN MONTHS SINCE YOU JOINED TAG HEUER. HAVE YOU FULLY ASSIMILATED INTO THE BRAND?
Yes. The race never stops at TAG Heuer, and it's a brand that moves very fast, so I had to get on board quickly. Since joining, I've had tons of meetings, events, and whatnot — and I've assimilated very well. I started to feel very comfortable after tiwo months, and now, after seven months, I feel like I've been part of them (TAG Heuer) for a long time.
TAG HEUER'S "DON''T CRACK UNDER PRESSURE" SLOGAN 1S A VERY FITTING EXPRESSION FOR SOMEONE LIKE YOU WHO 1S RUNNING THE COMPANY. HOW DOES IT RESONATE WITH YOU PROFESSIONALLY AND PERSONALLY?
It means a lot because "Don't Crack Under Pressure" has quite a few different meanings, and it's clear that the pressure is strong when you take over a job like that. A lot of people are depending on this company today. It's a big responsibility because it's part of the job. Pressure is good, it's a bit like good and bad cholesterol.The bad one freezes you and leaves you unable to do anyihing, while the good one helps you focus, concentrate and improve.
IT IS ALMOST LIKE DIAMONDS.THEY ARE FORMED UNDER PRESSURE.
Absolutely. I'm using pressure as gas in the tank, as positive energy, which l ike a lot.
WHAT WAS YOUR EARLIEST RECOLLECTION OR MEMORY OF TAG HEUER WHILE YOU WERE GROWING UP?
Oh, it rang a bell when I saw the TAG Heuer Formula 1 | Kith edition because a very good friend had one of the original versions back in the day. I didn't own one but I remembered it being a very cool piece — and I can almost remember where he showed the watch to me.
IS THIS THE SAME EMOTION YOU WANT TO CONVEY TO THE YOUNGER AUDIENCE?
Esta historia es de la edición August 2024 de MEN 'S FOLIO Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August 2024 de MEN 'S FOLIO Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
For Your Ears Only
Colde (the stage name of Kim Hee-soo) made his long-awaited English debut earlier this year with YIN.
High Standing
What does it mean to be a five-star hotel? We find out during our stay at the Shangri-La Singapore.
A Class Of Its Own
The rumours are true. Emirates' new premium economy class feels more like business than it does economy.
Take A Closer Look
Cathay Pacific's new Aria Suite, the Hong Kong-based airline's first business class equipped with sliding doors, is a minimalist seat that boasts very subtle touch points.
A Salute to the East
Royal Salute unveils the Asia-exclusive 24 Year Old Cognac Cask Finish, which is all the richer from finishing in first-fill French cognac casks.
Unapologetic Touch
After its debut foray into jewellery earlier this year, Loro Piana returns with more pieces that engage in textural play for its Fall/Winter 2024 costume jewellery collection.
The Pearl Provocateur
Mikimoto christens a first-of-its-kind collaboration that reframes its 131-year history of cultured pearls with Chrome Heart's iconic gothic gildings and irreverent cool.
Quatre Out For It
Boucheron celebrates 20 years of its iconic Quatre collection - an allegory for harmony, resilience and the unfettered embrace of innovation.
A Take on Destro
The Panerai Luminor Destro Otto Giorni PAM01655 is deeply set in military precision, with its eyes resting on modern sophistication.
A Second Look
After an initial reportage on the Patek Philippe Cubitus in the previous issue, we take another look at the manufacture's first model in 25 years.
