Candid Chitchat with Udita Bansal, founder of trueBrowns

Founded by Udita Bansal, trueBrowns is a homegrown urban ethnic lifestyle brand that offers versatile clothing for all sizes and shapes. Rooted in Indian textiles and ensembles for fashion-conscious women, the brand celebrates a contrast of classic elegance and contemporary styling by creating pieces that reflect a unique combination of tradition, style, vibrant energy, and grace. With simple and minimal design language, the modern silhouettes are not just sizeinclusive but flatter Indian body types. The brand beautifully captures the elegance of traditional Indian artistry with its jewellery. The product transcends seasons with timeless elegance and is consciously crafted in India with a strong vendor network across the country.

- Shrutika N

How Was the start

Conceptualized in 2019, trueBrowns emerged as a response to the lack of a youthful and culturally resonant brand in the market that seamlessly blended our cherished traditional aesthetics with a contemporary twist. Recognizing this gap, the brand set out to fulfil the diverse needs of women, striving to provide a perfect fit for every individual, free from any limitations or concerns about size. In 2023, trueBrowns took a significant leap towards establishing itself as a lifestyle brand by introducing an exquisite jewellery collection. Moreover, the brand made significant strides in the international market with the launch of its global website, transforming its business operations, and achieving remarkable growth in overall performance.

What is the USP of the brand trueBrowns