BRIDGING CULTURES IN FASHION
Urban Melange|Chandigarh Tricity Special Edition
In the colorful tapestry of Indian fashion, Param Preet Sidhu, the creative force behind Label by Param Sidhu, has woven a unique narrative.
BRIDGING CULTURES IN FASHION

From courtroom advocacy to the vibrant world of design, his journey exudes passion and creativity. Param's brand, catering to NRI clients with a blend of Pakistani elegance and Punjabi vibrancy, stands out for its handcrafted exclusivity. In conversation with Nikita Agarwal, he delves into his story, where each stitch tells a tale of tradition and innovation.

Can you share the inspiration behind your transition from advocacy to the world of fashion design?

It all started when my relatives from abroad began preferring my choices for their Indian wedding wear. What began as a hobby soon turned into a full-fledged profession, driven by the happiness I found in designing.

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