Samarth Jaiswal, the man behind OMARA, in conversation with Nikita Agarwal talks about his journey and his brand’s dedication to transparency and authenticity.
How did you first get started in the jewellery industry and what drew you to it?
My family has been in the jewellery business since decades, so I somewhere or the other knew that I had to take up the responsibility and take it forward. But as I started looking after the business, I started falling in love with diamonds and various other gemstones. Influenced by the high standards set by those around me and inspired by my own vision of luxury, I aspired to create a brand that would excel in every aspect, from quality to service. Due to my deep love for diamonds, I decided to undergo the diamond graduate programme at the Gemological Institute of America. This brand represents our passion for exquisite craftsmanship and artistry.
How would you describe your brand's signature style?
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