DOWN sizing
Vogue Singapore|Vogue Man Singapore - July/August 2024
The big idea: watches are getting smaller. Forget about an old-fashioned gender categorisation and consider instead more refined proportions for the wrist.
GORDON NG
DOWN sizing

Trends are cyclical-and so it is with watches, a field where we are seeing a host of changes in tastes and attitudes. Since the 2000s, timepieces have grown and grown. As an industry certainly: what was a miraculous breakthrough in 2000 of CHF10 billion has now ballooned to a 2023 estimate of nearly CHF27 billion for Swiss-made watch exports. But the arching trend in those 201 years has been size and heft, particularly bold and large designs. In short: where luxury watches are concerned, both appetite and literal size has grown.

But that's set to change with a rising undercurrent of taste for diminutive timepieces. Case in point: the host of male celebrities who have been rocking up to red carpets and major events sporting women's timepieces. Timothée Chalamet perhaps the platinum matinee idol of our times-has a penchant, as a Cartier ambassador, for smaller Panthères and Crash references. Or consider any of the multitude of celebrities who have worn an Omega to an awards show recently. Rising star Barry Keoghan, for example, leans particularly in favour of the elegantly sized Seamaster Aqua Terras.

This preference for leaner, smaller watches coincides with a number of arching style and cultural trends. The leading thought is that of subtler, more thoughtful luxuries that suit a postpandemic zeitgeist. The creative spirit of today is one that yearns for occasion, for a sense of purposeful elegance that resists the doldrums of endless casual at-home days. Going out and looking chic has its place again, and that now extends to one's choices on the wrist.

Esta historia es de la edición Vogue Man Singapore - July/August 2024 de Vogue Singapore.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición Vogue Man Singapore - July/August 2024 de Vogue Singapore.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE VOGUE SINGAPOREVer todo
House Proud
Vogue Singapore

House Proud

Two symbolic homes come together in Louis Vuitton's latest haute horlogerie creation: a pocket watch that honours its historic trunk manufacture in Asnières and its cutting-edge watchmaking facility in Geneva.

time-read
5 minutos  |
November 2024
A LIFE'S WORK
Vogue Singapore

A LIFE'S WORK

There are some paths in life that are a calling and palliative care feels like one of them. With great tenderness, three hospice nurses open up on what it means to offer care—in its many forms—at the end of life.

time-read
1 min  |
November 2024
Genetic Make-Up
Vogue Singapore

Genetic Make-Up

Digital filters, but with real-life consequences. Vogue Singapore considers the implications behind a new generation of parents choosing to edit pictures of their children.

time-read
4 minutos  |
November 2024
Mythic ROMANCE
Vogue Singapore

Mythic ROMANCE

Dior's Cruise 2025 collection transports us to the enchanting landscapes of Scotland, blending romantic narratives with modern allure.

time-read
2 minutos  |
November 2024
AN ASYLUM
Vogue Singapore

AN ASYLUM

Co-founders Jaren Neo and Becky Ng speak to Vogue Singapore on the driving force behind their label, its in-house residency programme and their hopes for a more supportive creative ecosystem.

time-read
2 minutos  |
November 2024
Metropolis of IMAGINATION
Vogue Singapore

Metropolis of IMAGINATION

Moncler debuts The City of Genius in Shanghai, a bold celebration of creativity featuring an eclectic line-up of visionary co-creators.

time-read
3 minutos  |
November 2024
STANDING Tall
Vogue Singapore

STANDING Tall

The Louis Vuitton Cruise 2025 collection was an exploration of postmodern architecture and the future through sharp tailoring, romantic draping and ornamental detailing.

time-read
2 minutos  |
November 2024
WATERWORKS
Vogue Singapore

WATERWORKS

In an era of power showers, cold plunges and #Shower Tok, there's still merit to be found in slowing down for the age-old ritual of bathing.

time-read
3 minutos  |
November 2024
First CLASS
Vogue Singapore

First CLASS

Education is the most powerful weapon, a noble pursuit that these three watches and jewellery brands have embarked on with different approaches.

time-read
5 minutos  |
November 2024
A New FRONTIER
Vogue Singapore

A New FRONTIER

The nearly two-century-old watchmaker Jaeger-LeCoultre has crafted its first olfactive identity courtesy of perfumer Nicolas Bonneville.

time-read
2 minutos  |
November 2024