Since its inception, Miu Miu has grown into the embodiment of feminine strength. If the brand's autumn/winter 2024 show is anything to go by, its muse continues to be presented in many shapes, forms and facets. It is this celebration of range that has resonated with a diverse pool of women from different ages, races and lived experiences. A stellar example of this was the Miu Miu Icons campaign unveiled in 2020, which featured seven diverse and renowned female artists, including the likes of Oscar-winning actress Kim Basinger, indie darling Chloë Sevigny as well as Chinese actress and ballet dancer Du Juan.
Miu Miu’s emphasis on femininity revolves around narrating stories from various female perspectives. The primary platform for this is the Women’s Tales initiative, launched in 2011. Under this programme, different female film-makers are commissioned by the brand to create shorts, with the common theme being the Miu Miu clothes worn by the characters. Some of the programme’s most notable alumni are Chloë Sevigny, Hiam Abbass and Dakota Fanning—all of whom have made a huge impact within cinema at large. In an ever-expanding realm of the feminine gaze, curated by some of today’s brightest directors (now comprising 27 films by 27 different imagemakers), director Tan Chui Mui’s I Am The Beauty Of Your Beauty, I Am The Fear Of Your Fear stands as the latest addition of its kind—a coming-of-age narrative that is evocative and empowering.
Esta historia es de la edición May, 2024 de Vogue Singapore.
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Esta historia es de la edición May, 2024 de Vogue Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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