It is no secret that luxury watch brands have been taking keen interest in jewellery for years as part of their learning curve to design horological sculptures. The idea is to look beyond pure timekeeping and precision instruments to develop extraordinary jewels of time; this of course has nothing to do with the jewels in mechanical calibres!
Isabelle Cerboneschi, a renowned historian of fashion, watchmaking and jewellery had this to say when asked about the watch brand that paved the way in terms of applying ornamentation in its collections, “If we’re talking about the last two centuries, I would definitely say Vacheron Constantin. The company, which was founded in 1755, joined forces with the Parisian jeweller Ferdinand Verger (which later changed to the name Verger Frères in 1921) as early as 1879...until 1938. Together, they created jewellery that told time according to the style and taste of that period, including some Art Nouveau and Art Deco marvels. They had nothing to envy the pieces of the great jewellers of Place Vendôme in Paris. The Verger Company had registered numerous patents in the field of jewellery and watchmaking, and Vacheron Constantin benefited from these awe-inspiring inventions. For instance, in the company’s archives, there is a watch with flaps that opens mechanically to reveal the time.”
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