Who does design royalty turn to when in need of an identity upgrade or a new typeface for a website? Eric Hoffman, founder of Hoffman Creative, is the behind-the-scenes maestro composing image overhauls for some of the biggest names in the industry. Pamela Shamshiri, for whom he has designed a new website and a book that will be published by Rizzoli this September, calls him ‘a design healer, because you feel heard and seen in a way that elevates your work’. Simon Haas, of the Haas Brothers, tells me, ‘He’s a rare person who approaches design in the same way he approaches people: with excitement, curiosity, an open heart and an open mind.’ Charles Miers, publisher of Rizzoli New York, concurs: ‘His design and art direction elegantly invites you into the worlds of an artist or designer, quietly but powerfully enveloping you in their aura.’
Hoffman spends his days helping designers galvanise and understand their USP. ‘We are a full-service communication agency,’ he clarifies. ‘It’s our job to tell the story, and we do that through lots of different levers that we pull,’ he says. ‘Identity design is the first layer of building this house. It’s a big ecosystem.’ Indeed, Hoffman’s unique approach is more anthropological than most agencies, something his clients seem to love and describe as a therapeutic process.
Esta historia es de la edición August 2023 de Wallpaper.
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Esta historia es de la edición August 2023 de Wallpaper.
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Guiding Light - Designer Joe Armitage follows his grandfather's footsteps in India, reissuing his elegant midcentury lamp and creating a new chandelier for Nilufar Gallery
For some of us, family inheritances I tend to be burdensome, taking up space, emotionally and physically, in both our minds and attics. For the London-based designer and architect Joe Armitage, however, a family heirloom has taken him somewhere lighter and brighter, across generations and continents, and into the path of Le Corbusier. This is the story of a lamp designed by Edward Armitage in India 72 years ago, which has today been expanded into a collection of lights by his grandson Joe.
POLE POSITION
A compact Melbourne house with a small footprint is big on efficiency and experimentation
URBAN OASIS
At an art-filled Mexico City residence, New York designer Giancarlo Valle has put his own spin on the country's traditional craft heritage
WARM FRONT
Designer Clive Lonstein elevates his carefully curated Manhattan home with rich textures and fabrics
BALCONY SCENE
A Brazilian island hotel offers a unique approach to the alfresco experience
ENSEMBLE CAST
How architect Anne Holtrop is leaving his mark on the Middle East
Survival mode
A new show looks at preparing for a post-apocalyptic landscape (and other catastrophes)
FLASK FORCE
A limited-edition perfume collaboration between two Spanish craft masters says it with flowers
BLOOM SERVICE
A flower-shaped brutalist beauty in Geneva gets a refresh
SECOND NATURE
A remodelled museum in Lisbon, by Kengo Kuma & Associates, meshes Japanese and Portuguese influences to create a space that sits in harmony with its surroundings