For a brand that frequently refers to historical figures as their earliest clients, Breguet is doing well to acquaint a new generation of buyers with the brand through its sponsorship of Frieze art fairs. This partnership comes naturally, as the Swiss watchmaker has been a patron of arts over its long and illustrious history. It is most appropriate for Breguet to identify a suitable partner, which the Swatch Group-owned brand found in Frieze.
First established in 2003, Frieze in London features work created from 2000 onwards – it has since grown into a globally influential contemporary art fair. Frieze New York followed in 2012, and it was the 2022 edition of that US event, from May 18 to 22, where Breguet made its debut. Late last year, WOW Thailand attended the first edition of Frieze in Asia – Frieze Seoul – at the invitation of Breguet.
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Esta historia es de la edición Spring 2023 de World of Watches.
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RACE AGAINST TIME
Endurance events push the human limit to the very edge, and every second of this gruelling journey is accompanied by the ticking hands of a trusted timekeeper.
RAINBOWS IN THE SKY
Bell & Ross continues experimenting with design, this time with a new ever-changing iridescent dial on the sporty BR-X5.
OUT OF OFFICE
We take a closer look at how Patek Philippe tackles the art of travel even without having a single GMT complication in their collection.
BUOYANT HEAVYWEIGHTS
The ubiquitous use of titanium and carbon fibre does not satisfy a growing number of watch lovers; the indisputable rise of quiet design vexes them. The recent release of hefty and heavy timepieces, especially in the dive watch segment, proves that some just like it big.
UNDER ONE ROOF
The recent IAMWATCH in Singapore organised by The Hour Glass saw collectors, watchmakers and industry luminaries congregate for the grandest watch party of the year.
TOWARDS ETERNITY
Longtime IWC Associate Director of Research & Development Stefan Ihnen tells us what it takes to keep ticking for more than 20 years in the watchmaking innovation space.
EXPANSIVE REACH
The Rolex Perpetual Planet Initiative allows this watchmaking company to explore nearly every natural environment on Earth.
TIME SHAPES UP
Rough winds do shake up watchmaking and this is when we least expect new directions. The debut of just one collection has changed the math and made many question the wisdom of banking so overwhelmingly on round watches. The editors of WOW debate the issue.
THE BIRTH OF ASYMMETRY
This year, Lange celebrates the 30th anniversary of the LANGE 1 and with it, 30 years since the re-birth of A. Lange & Söhne.
TOTAL COMMAND
Blancpain relives the golden age of air travel with two new Air Command flyback chronographs.
