"It's #winewednesday! What wine are we drinking tonight?"
"Have you tried the viral wine and Coca Cola cocktail trend yet?"
"Will you be joining the virtual vineyard tour later today?"
If these questions resonate, you're deep in the 'web' of the digital wine world. In an era where hashtags dictate our drinking days and viral trends swirl in our glasses, social media's influence on wine culture is undeniable. With a scroll through our feeds, we are transported to virtual vineyards, introduced to the latest wine fads, and welcomed into online wine communities buzzing with oenophile chatter. Love it or loathe it, one cannot ignore how social media is changing the way we discover, experience and appreciate wine.
One of the most fascinating aspects of social media is its ability to democratize wine expertise. What was once an exclusive topic reserved for the elite is now accessible to anyone with an internet connection. The best part? It's a whole multiverse of information combined with aesthetic visuals for those eager to delve into the world of wine, curated by enthusiasts around the world.
Take the rise of wine blogs ranging from the likes of Wine Folly, Wine Spectator and Wine Enthusiast, to popular blogs offering accessible wine information and drinking guides, while digital diaries of wine influencers share wine recommendations, travel tips, and enviable snapshots of picturesque vineyards. Instagram, in particular, has taken easily digestible, bite-sized wine content to a whole new level with its wine reels.
Esta historia es de la edición Autumn 2024 de Sommelier India.
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Esta historia es de la edición Autumn 2024 de Sommelier India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Godinho Historic family owned restaurant
Feasting on Portuguese and Indigenous Goan flavours, relive the calm and quiet of a time long gone by,
Laurent Ponsot is one of Burgundy's most celebrated winemakers
Jon Wyand finally captured the mercurial Laurent Ponsot - a renowned winemaker and vintner known for his exceptional Burgundy wines - on camera
Exploring Brunello vintages
Ten years in the bottle, a long decant, and yet the harsh tannins overshadowed everything.
An ode to the diva grape
It is worth tasting Pinot Noir in all its varied roles - from the shy, delicate ingénue, and simple yet intense New World newbie to the full-on Grand Cru prima donna
Best ways to explore wine in a new city
The first thing most of us want to do when we go to a new city, be it Dallas or Boston, is to enjoy a few good wine tastings
Champagne Billecart-Salmon
One would think that a 200-yearold Champagne as renowned as Billecart-Salmon did not need any marketing, yet Billecart-Salmon AsiaPacific head, Sebastien Papin was recently in India to tell us about the brand and how the wine is best appreciated.
A thoughtfully curated wine experience
Wine tastings at Vintage Wines in Karjat, Maharashtra, are designed to enhance the appreciation of wine and deepen our understanding of it, writes
The legacy of Henri Gouges
The wines of Maison Henri Gouges from the commune of Nuits-Saint-Georges are considered among Burgundy's hidden gems
An overview of Sussex and
Rosemary George describes the importance of Sussex as an appellation and its potential for tourism
Shades of Rosé
Rioja and Navarra share a love for Grenache, producing two very distinct styles of rosé, writes Elizabeth Gabay MW, which succsesfully enrich the category as her tasting notes illustrate