Digital music may be the standard for most homeowners today, thanks to the ease and convenience of downloading MP3 files, but hardcore music lovers will argue that listening to analogue music played using vinyls remains the true way to appreciating great quality sounds.
Founded by Hideo Matsushita, audio specialist Audio-Technica is a leading brand among audiophiles known for its range of premium analogue music players. Celebrating its 60th anniversary this year, the brand bears testament to the everlasting popularity of vinyl music recordings. Cher Young also reveals what the company has done to overcome trends over the decades.
HOW HAS AUDIO-TECHNICA MANAGED TO SURVIVE THE DIGITAL-AGE?
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