Baby boomers bet on blue chips
Money Magazine Australia|September 2023
Older investors have a reputation for loving well-established, high-quality companies.
Baby boomers bet on blue chips

That’s been confirmed by recent analysis conducted by the online trading platform Selfwealth, in the lead-up to the end of the financial year.

“Breaking down our members into generational cohorts we found that baby boomers with established portfolios favoured sectors like mining, banking and hybrids, mostly centered on blue-chip stocks,” says Selfwealth’s Robert Marfell.

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