On January 1, 2023, the direct plan turned 10. In retrospect, introducing these plans is not only the biggest innovation of the past decade but also the best from an investor's perspective.
Before that, even if you were investing in mutual funds without the help of a distributor, you were paying a high expense ratio (due to the inbuilt commission). But rolling out of direct plans ensured you saved about 1 per cent in equity mutual funds and 0.5 per cent in debt funds. While the difference seems negligible on paper, it is a gamechanger in financial terms. Let's give you real numbers to illustrate the significance.
The lump-sum route
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Esta historia es de la edición February 2023 de Mutual Fund Insight.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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The AMC’s marketing and corporate communication head also lauds MFCentral and MF Utility
'Earlier, not many knew of mutual funds; now SIP is a verb'
The CMO also explains how 4G, fintechs have elevated mutual funds’ reach
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Shah says though passive funds are growing, there’s a long road ahead
'Fintechs are driving mass financial inclusion'
Shah also lauds the pace at which distributors have embraced technology
'A Maldives tour guide knew of the Mutual Fund Sahi Hai drive'
Interaction with Edelweiss’s senior VP and head of products and marketing
'More distributors will come to MFCentral, MF Utility'
Goyal feels they can grow their business five times, 10 times with tech
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Parija explains how mutual funds have gained traction
Tomorrow, and tomorrow, and tomorrow...
There are a total of about 1.1 lakh crores of rupees invested in India’s mutual funds and the number of investors is now about 12 crore