MAURICE LACROIX’S LATEST additions to the Aikon family are turning heads, and it’s not just the sleek gold and anthracite options doing the talking—it’s the electric ultraviolet shade that’s stealing the show. These featherweight titanium models, available in both automatic and chronograph variants, are a bold statement from the brand that shook up the industry nearly a decade ago with the launch of the Aikon. In an exclusive Q&A with AUGUSTMAN, Maurice Lacroix’s dynamic CEO Stéphane Waser opens up about the striking new releases, their magnetic pull on a younger crowd, and how the brand masterfully balances innovation with heritage.
Could you walk us through the creative process behind the new novelties and what excites you the most about them? The purple dial is extraordinary!
Esta historia es de la edición Issue 207 (November 2024) de August Man SG.
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Esta historia es de la edición Issue 207 (November 2024) de August Man SG.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
THE BACHA COFFEE RENAISSANCE
AUGUSTMAN speaks to Bacha Coffee's chief commercial officer, Maranda Barnes, who shares some insights into the brand's impressive expansion plans.
Sports Democracy
STARHUB HAS DONE MUCH TO BRIDGE EVERYDAY SINGAPOREANS WITH THE BEST IN SPORTS ENTERTAINMENT WITH ITS SPORTS+ PASS. CHIEF OF CONSUMER BUSINESS JOHAN BUSE TELLS US MORE ABOUT THEIR EFFORTS IN BRINGING FOOTBALL TO ALL.
Titanium Second Skin
Combining ergonomics, horology, and materials, the Roger Dubuis Excalibur Monobalancier Titanium becomes an extension of the wearer.
AFTER THE PARTY
This new year, I reject the new and embrace the old.
OH, WHAT A NIGHT!
The party to fete AUGUSTMAN Malaysia's Men of the Year 2024 was one to remember.
Metal To Pedestal
Kia's much-vaunted EV9 is a sleek, powerful electric vehicle stealing attention from Chinese upstarts and European giants. Will it keep our gaze or will the hype sputter?
IT IS NOT A WRAP
THIS YEAR, I REJECT THE FLAWED FINDINGS OF MY 2024 SPOTIFY WRAPPED ROUNDUP AND VOW TO BE, DO, AND LISTEN BETTER. THE WORK STARTS NOW.
When Nature Called
...I ANSWERED IT AT EVERY BREAK OF DAWN.
THE ONE WHO MOVES THE NEEDLE
Opera Gallery may be the world's most famous purveyor of fine art. AUGUSTMAN traces its Singapore roots with Gilles Dyan, its founder and chairman.
RAY OF LIGHT
Mark Foster, founder and frontman for the multi-platinum-selling, somewhat-eponymous band Foster The People on creating the most vital music of his existence.
