Say hello to the all-new Purosangue (poore-oh-sang-way), a tongue twister of a name, which means “purebred” in Italian. Ferrari has kept the fundamentals intact, despite breaking a few traditions. It’s the first four door Ferrari in history and comes with an SUV-like ground clearance.
But calling thePurosangue anSUV is blasphemous (for Ferrari). It’s a radical departure from the SUV template followed by Lamborghini, Porsche and AstonMartin and is more of a high-riding coupe.
Ferrari may have stepped out of its comfort zone by jacking up the ride height and adding an extra pair of doors, but this has unwittingly made the Purosangue the perfect Ferrari for India. Let’s start with the 185mm ground clearance which makes it an everywhere car, not just one for drives on hard-to-find smooth roads.
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Nitesh Kumar
Para badminton athlete, Nitesh_Kmar
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This week, we're...
Faking a flex. If you have FOMO about concerts, you’re the right market for Get Your Flex. The Insta-based service sells concert video footage, so customers can pretend that they were at the Maroon 5 gig, or paid ₹30,000 for Dil-Luminati seats. For ₹99, you can also be tagged in a concert video by a cool “friend”, or get a clip that you can repost. Now, if there’s more buzz online than at the venue, you know why.
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