Sneakers are like mobile phones. Buy one today and it's outdated by tomorrow. Shoe tech is about as complicated too: gel sole, micro bounce sole, Gore Tex, flyknit. And new designs drop with the frenzy once reserved for the next iPhone.
Good shoemaking will always come at a price, but not every special-edition release is worth its five-figure price. "Most of us tend to ignore mild to moderate foot pain," says physiotherapist Dr Samrin Siddiqui. She has been studying feet at Biofoot, a foot health company. Siddiqui's oft-used piece of advice: Don't force the foot to adjust to the shoe; buy shoes that support the foot, and therefore the whole body.
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Nitesh Kumar
Para badminton athlete, Nitesh_Kmar
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IYKYK
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This week, we're...
Faking a flex. If you have FOMO about concerts, you’re the right market for Get Your Flex. The Insta-based service sells concert video footage, so customers can pretend that they were at the Maroon 5 gig, or paid ₹30,000 for Dil-Luminati seats. For ₹99, you can also be tagged in a concert video by a cool “friend”, or get a clip that you can repost. Now, if there’s more buzz online than at the venue, you know why.
Man of the moments
Sunil Chhetri has retired from football, but he's not done yet. The 40-year-old legend talks about the moments that defined his careerand why his biggest achievement is off the field
