We’re Instagrammers, of course we’re gonna hire a Reel director. We’re Instagrammers, of course we view the world in a vertical frame. We’re Instagrammers, of course we know our transition points, voiceover speed, 10-second rule and timelapse style. We’re Instagrammers, of course we know how repetitive the Of Course trend is getting. In a world where all eyes are on the mobile screen, it’s no surprise that specialised crews have emerged, aiming to get the best out of the medium. Parika Gogia (@parikagogia), Nikhil ana (@nikhil.ranaofficial) and Diya Ahuja (@diyaahujaa) all stylists and creative directors, hit pause on their filming schedule to offer insights into a job where the algorithm and authentic selves fight new battles every day.
Every second matters. Reel directors don t have a three-minute music video to play with. Even a 90-second trailer is too long. They know their audience gives them only 10 seconds before they scroll on. “We have to craft a compelling visual experience that leaves a lasting impression within this slot,” says Rana. “The message must be crisp – either through content or with imagery.” And it must be something that other Reels don’t have. The current formula is a montage of 2-second clips with a few slower-paced ones thrown in. “The idea is to keep conceptualising ideas you yourself would love to watch.” shares Rana.
Esta historia es de la edición March 09, 2024 de Brunch.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición March 09, 2024 de Brunch.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Let's tri all the angles
BFFs falling for the same girl, kidnap twists, murders, bromances. These 10 three-way love stories play with geometry and our feelings
Should you Q up for this?
Audi's luxury SUV, the Q8, has had a refresh. But a sleeker grille and headlight tech don't make up for what's still missing
How to plan a great escape
It's getting colder. It's already hard to breathe. Why not plan a winter vacation that's a world away but not too far away?
Kababs, yes, but khandvi too
Mughlai cuisine has as many vegetarian dishes as meaty ones. A new translation of a 16th century manuscript shows how we ate, and why modern labels are pointless
I can be your hero
Gurfateh Pirzada, only afewroles old, is the green flag we didn't know we needed. He's learning from women. He wants to be more thana lover and a fighter. He's hoping we all do better. No wonder everyone's crushing on him
Meet the export experts
Khadi crop-tops in Spain, faux-leather hoodies in London, fairytale wedding gowns in the UAE. See how some desi labels are killing it on foreign shores
Why we're all feeling Blue
Coco Mellors's new novel is about grief, sisterhood, and of course, addiction and unlikeable women. How does she make it work?
This week, we're...
Changing the momo game, listening to kids, starting a new business, and supporting pro waxxers
Rohit Chawla
Photographer, artist, @RohitChawlaPhotography_
Congratulations, it's a goal
Lakeside vows, pastel palettes, bayous, backyards and boats. These celeb weddings are what modern fairytales are made of