January 2022. Season 2 of Euphoria has dropped. Maddy Perez (Alexa Demie) is in a little black dress: Bodycon, with cutouts on the sides and back. She pairs it with full-length gloves and sparkling strappy heels. Viewers lose their minds.
Searches for the dress surge by 890% in the coming days. AKNA Store, the Los Angeles brand, can barely keep up with orders. Copies flourish. And just like that, the buzz dies down. The $185 dress is now on final sale on the site.
In fashion, every week bring something new to obsess over. Not every trend will last. Here's how to tell the difference, and not get caught up in the hype.
Esta historia es de la edición September 16, 2023 de Brunch.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 16, 2023 de Brunch.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Rohit Chawla
Photographer, artist, @RohitChawlaPhotography_
Congratulations, it's a goal
Lakeside vows, pastel palettes, bayous, backyards and boats. These celeb weddings are what modern fairytales are made of
Rail against the machine
Valay Shende's Virar Fast depicts more than Mumbai's constant state of rush. Despite the struggle, there's empathy too
No need for soirée excuses
Not all party guests are created equal. Make sure you have an escape plan, in case you're stuck with someone dull
100 years, one epic dinner
How did the Hindustan Times celebrate its centenary in Delhi? With a lavish, ambitious dinner served by a top chef, in a magical garden. It can never be done again
Sauce and sorcery
Video projections on your plate, holograms dancing at the table, customised tunes with every course. Tech's coming to dinner. Will you reorder or reboot?
Who hates the haters now?
Online trolls used to terrify influencers. Now, hate is hardly a surprise. It's a sign of engagement, real viewers; a chance to clap back and wield power. Take a look
Are you earring this?
Don't put the heavy jewellery back in storage after the festivities. Stylists offer tips on how to wear them all year and still look chic
Clash of clans: Festive edit
Set boundaries, ask your own questions, prep for the prying moments. Here's how to survive the family gathering without going nuts
Krutika
Content creator, @TheMermaidScales
