What's The Deal With Deals?
Brunch|October 19, 2024
Coupons, codes, cashback, crash pricing, confusion. How to play (and not get played) when sale season comes around
Sneha Krishnan
What's The Deal With Deals?

Tell us you're stronger. Tell us you don't melt at the sight of a BOGO sale. Tell us your three favourite words are not Prices Further Reduced. And tell us you actually look at discount deals with the scepticism they deserve. Most of India doesn't.

Last year, Flipkart's Big Billion Days sale recorded 140 million customer visits, while Amazon's Great Indian Festival saw 95 million customer visits in just the first 48 hours. Some 460 million customers visited Myntra during their Big Fashion Festival in 2023. Clearly, we love getting more for less, which means, as the festive shopping season rolls around, we're likely to fall for sales tricks old and new.

Esta historia es de la edición October 19, 2024 de Brunch.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición October 19, 2024 de Brunch.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE BRUNCHVer todo
Krutika
Brunch

Krutika

Content creator, @TheMermaidScales

time-read
1 min  |
October 26, 2024
A roll they were born for
Brunch

A roll they were born for

Chai sugar cookies, pizza toast, ramen, banana pudding, zucchini pasta-we're drooling over these celeb recipes. Bon appétit!

time-read
3 minutos  |
October 26, 2024
For the wheeler-dealer
Brunch

For the wheeler-dealer

For those driving, the Mercedes-Benz E-Class is luxe and high-tech. For the boss in the back seat, it's the ultimate upgrade

time-read
2 minutos  |
October 26, 2024
Fight or flight response
Brunch

Fight or flight response

The glory days of air travel are behind us. But with a bit of prep, you can make it to your destination with some sanity left

time-read
2 minutos  |
October 26, 2024
Going against the grain
Brunch

Going against the grain

Rice is taking over India, even the wheat-loving north. It's viewed as the smarter Indian's staple too. Here's what gut, gluten and grain selection have to do with it all

time-read
3 minutos  |
October 26, 2024
What a scream!
Brunch

What a scream!

Bollywood's fav new genre is frightfully funny. It exposes our fears, it lets off steam, it gives old plots a new life. Two actors tell us why horror and humour are not so different after all

time-read
5 minutos  |
October 26, 2024
When Korea does Namaste
Brunch

When Korea does Namaste

K-pop stars are wearing lehengas, dancing to Tauba Tauba, even singing in Malayalam. Just a little something for their powerful army of Indian fans

time-read
3 minutos  |
October 26, 2024
Okay. This kinda blew up...
Brunch

Okay. This kinda blew up...

Why do some Reels go viral and yours languish among Close Friends? We got experts to break down the new rules: Angles, filters, cuts, everything the algo loves. Watch. Learn

time-read
2 minutos  |
October 26, 2024
In the know. In the now
Brunch

In the know. In the now

You don't need to be old and wise to pen a memoir. Celeb tell-alls are telling it all, right when we want to read about it. It's history being told as it is made

time-read
2 minutos  |
October 26, 2024
What's The Deal With Deals?
Brunch

What's The Deal With Deals?

Coupons, codes, cashback, crash pricing, confusion. How to play (and not get played) when sale season comes around

time-read
2 minutos  |
October 19, 2024