WITH each biscuit, we’re giving a little bit of happiness,’ smiles Harriet Hastings, the founder of British biscuit company Biscuiteers. ‘It’s a lovely feeling when you’re sent one of our boxes, knowing that someone is thinking of you and they’ve taken the time to choose a theme of biscuit that reflects what they know and understand about you. It’s never a bad day when a Biscuiteers biscuit arrives in the post.’
Forget flowers, wine and chocolates—make them smile with a charming hand-iced biscuit or two, presented in a beautifully illustrated box. This has been the mission of Biscuiteers since its launch in 2007, when Ms Hastings, who had a background in marketing and branding, realised that there was a gap in the market for stylish, personalised food gifting. Together with her husband, Stevie Congdon, founder of catering company Lettice Events, she set to work brainstorming a product that would shake up the luxury-present space and make commercial sense.
‘The breakthrough moment came when I realised that the biscuit is a blank canvas,’ she reveals. ‘In design terms, the biscuit is limitless. It’s also postable and has a long shelf life—good for any e-commerce business— but it was really all about the design element.
We knew it could be an aspirational gifting idea and there was huge corporate opportunity, too—we could offer brands exceptional creations with biscuits.’
Esta historia es de la edición November 29, 2023 de Country Life UK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición November 29, 2023 de Country Life UK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Happiness in small things
Putting life into perspective and forces of nature in farming
Colour vision
In an eye-baffling arrangement of geometric shapes, a sinister-looking clown and a little girl, Test Card F is one of television’s most enduring images, says Rob Crossan
'Without fever there is no creation'
Three of the top 10 operas performed worldwide are by the emotionally volatile Italian composer Giacomo Puccini, who died a century ago. Henrietta Bredin explains how his colourful life influenced his melodramatic plot lines
The colour revolution
Toxic, dull or fast-fading pigments had long made it tricky for artists to paint verdant scenes, but the 19th century ushered in a viridescent explosion of waterlili
Bullace for you
The distinction between plums, damsons and bullaces is sweetly subtle, boiling down to flavour and aesthetics, but don’t eat the stones, warns John Wright
Lights, camera, action!
Three remarkable country houses, two of which have links to the film industry, the other the setting for a top-class croquet tournament, are anything but ordinary
I was on fire for you, where did you go?
In Iceland, a land with no monks or monkeys, our correspondent attempts to master the art of fishing light’ for Salmo salar, by stroking the creases and dimples of the Midfjardara river like the features of a loved one
Bravery bevond belief
A teenager on his gap year who saved a boy and his father from being savaged by a crocodile is one of a host of heroic acts celebrated in a book to mark the 250th anniversary of the Royal Humane Society, says its author Rupert Uloth
Let's get to the bottom of this
Discovering a well on your property can be viewed as a blessing or a curse, but all's well that ends well, says Deborah Nicholls-Lee, as she examines the benefits of a personal water supply
Sing on, sweet bird
An essential component of our emotional relationship with the landscape, the mellifluous song of a thrush shapes the very foundation of human happiness, notes Mark Cocker, as he takes a closer look at this diverse family of birds