From Ukraine To Singapore
Expat Living Singapore|January 2024
OLENAR., founder of Elena Beaute, chats to us about life as a permanent makeup artist in Singapore and her next big adventure: setting up her own makeup academy!
CHERRY LAI
From Ukraine To Singapore

Where are you from and what brought you to Singapore?

I'm from Ukraine and lived there while working as a successful brand manager. However, I reached a point where I felt completely burned out. And so, I decided to make a drastic change in my life. This led me to Singapore, where I unexpectedly chose to pursue an international beauty certification course from CIDESCO (Comité International d'Esthétique et de Cosmétologie).

Tell us a bit about your background and foray into the beauty industry.

It started about 10 years ago when I embarked on a journey to discover my passion for this field. I initially started as a beautician and lash maker, but later decided to delve into the art of permanent makeup. This exploration of various beauty fields ultimately led me to establish myself as a permanent makeup artist under the name Elena Beaute.

As an entrepreneur and permanent makeup artist in Singapore, what does a typical work day look like for you?

A typical work day for me begins at 6am with a gym session and meditation. This helps ensure I am centred and energised for the day ahead. By 10am, I’m fully prepared to start attending to my clients, and my schedule remains occupied until 6pm.

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Esta historia es de la edición January 2024 de Expat Living Singapore.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

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