ONE SUNNY MORNING NOT too long ago, a dozen or so new hires arrive at the headquarters of Dr. Bronner's Magic Soaps in Vista, California. They've shown up to a fairly standard-looking suburban office park to be initiated into their standard-sounding roles in liquid-soap production, shipping, and regional sales. But the normalcy ends quickly on Planet Bronner. They park their cars in a sea of solar-powered electric-vehicle chargers and then walk past a company-tended garden, where fruits and vegetables are anyone's for the taking. Inside, they are greeted warmly-and perhaps thrown off guard a bit-by the Dr. Bronner's welcome wagon, a crew of impossibly upbeat humans who can best be described as vibey. These cultural ambassadors, when they are not planning their annual Burning Man pilgrimages, wear tiedye mechanic coveralls and drive around Dr. Bronner's HQ blasting disco from a psychedelically outfitted fire truck. They call themselves the Foamy Homies.
The new hires make their way to a conference room for their employee-onboarding session, where they have been prompted by the Foamy Homies to introduce themselves by showing off their preferred dance moves while a fog machine pumps vaporous clouds into the room. By the time this fresh crop of Dr. Bronner's employees hears from the company's CEO, David Bronner-who long ago revised the abbreviation to stand for Cosmic Engagement Officer-they have realized that this will not be a standard manufacturing gig at all.
Esta historia es de la edición June - August 2023 de GQ India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición June - August 2023 de GQ India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
THE FUTURE SOUNDS LIKE AT EEZ
The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.
DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.
Inside the undercover adventures of a full-time fraud sleuth.
HOW TO MAKE A FORTUNE AS A PROFESSIONAL WHISTLE-BLOWER
A LIFE OF FASHION
In an extensive conversation, the menswear icon discusses his rise, his mistakes, his triumphs, his retirement, and what the future holds for him and his beloved brand.
IN THE SOUTH OF FRANCE WITH GEORGE & BRAD
They've spent three decades living intertwined lives at the inconceivably glamorous height of Hollywood. Now, having crossed the threshold of 60, they're more comfortable than ever throwing bombs, dispensing hard-won wisdom, and, yes, arguing about who had the better mullet in the '80s.
ALEXANDER THE GRITTY
One of India's most creative chefs comes of age.
Penning History
Montblanc marks 100 years of its iconic Meisterstück with new writing instruments inspired by the 1924 Olympic Games.
Royal Enfield Forges a New Path
Say hello to the company's most cutting-edge roadster.
Arooj Aftab Owns the Night
The Grammy Award-winning artist, fresh off a Glastonbury set, speaks to GQ about her new album, Night Reign, from the ideas that led to its conception to its genre-defying collabs with Elvis Costello, Kaki King and more.
Louis Vuitton's New Beat
The luxury maison's latest addition to the Tambour line reiterates its commitment to watchmaking and craftsmanship.