CRAFTS & COUTURE

HONOURING INDIA'S RICH TEXTILE AND ARTISAN HERITAGE, THESE DESIGNERS DESERVE A SPOTLIGHT FOR THEIR CONTINUOUS EFFORT TO REDEFINE FASHION BY HONOURING THE PAST WHILE CRAFTING THE FUTURE.

- Vidhi Gupta

Manish Malhotra

“The BANARAS collection brings the essence of Banaras to life with the ‘Dharohar Kashi Ki’ fashion show, held on the serene banks of the Ganges at Namo Ghat in Kashi.

The collection spotlighted the beauty of Banarasi silk sarees, each piece meticulously handwoven by talented bunkers, a process that takes months to perfect compared to the rapidity of machine-made fabrics.

My work aligns with campaigns like #VikasBhiVirasatBhi and #KashiSangam, which aim to develop and preserve India’s cultural legacy.

This has given global recognition to the traditional craft of the Bunkar community- a community of Varanasi which has kept the rich Indian cultural heritage alive.”

Raghavendra Rathore

“The Raghavendra Rathore Jodhpur aims to celebrate the rich heritage of Indian craftsmanship, particularly focusing on techniques such as handloom weaving, embroidery, and artisanal tailoring for bespoke collections.

These crafts are not just a part of our history; they are a living legacy that deserve to be cherished and kept alive.

For Instance, the Jodhpur Bandhgala which is not only a patented signature look of the brand but is synonymous with “classic” for gentlemen across the globe, resonates the very ethos of traditional Indian techniques, or the RRJ Jodhpur Breeches that is a testament to the old-world details of tailoring, comfort and style, and gives it the iconic image that it holds over almost three decades.”

Abhinav Mishra

“Incorporating mirror work into my designs is not just a creative choice, it is a commitment to preserving India’s rich cultural heritage.

By highlighting the beauty and craftsmanship of this traditional art form, I strive to promote its significance and ensure it continues to thrive in the modern world.”

Mrunalini Rao