As part of its Second Life initiatives over the last seven years, Nespresso has partnered with prestigious Swiss brands to create new products from used aluminium capsules. The Big Bang Unico Nespresso Origin, the result of the partnership between Hublot and Nespresso, shares the values of innovation, excellence and sustainability, which are at the core of both brands.
Founded in 1980, Hublot is renowned for its Art of Fusion, developing new alloys, materials and composites, pushing the boundaries of different materials and placing rubber at the heart of the watchmaking industry by using it for its straps. And, since 1986, Nespresso has not only revolutionised the Art of Coffee with its portioned system that perfectly blends precision with an unforgettable taste, but has also added even greater value with its recycling system, designed in 1991, that separates the aluminium from the coffee grounds, enabling each component to be repurposed. And that's how a coffee capsule can now become a watch, from strap to case.
This is a world first: Hublot's and Nespresso's pioneering spirit has transformed used coffee grounds from the capsules into watch straps. the Velcro strap are also in the same anodised green colour.
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The CULTURAL CONVERGENCE
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Trailblazers
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DESI CHIC
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Timeless Beauty
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Anantara in India
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