
MASABA GUPTA
Founder, LoveChild
Often known as the ‘queen of prints’, Masaba Gupta’s journey in fashion has been inspirational. When she decided to launch her beauty brand, LoveChild, in 2022, her loyalists couldn’t stop gushing over the news. However, not many know that Masaba’s entry into beauty happened way back in 2013 with a collaboration with Lakme‒. “At that point, collaborations weren’t even a thing, let alone anything in the space of beauty. I remember seeing what Kylie Jenner had done with lip kits and thinking how great an idea it was. India didn’t have anything of that sort,” she tells Bazaar India.
“When I reached out to Lakme‒, I proposed a collaboration where they were to decide a category that made business sense to them. My idea was to just lend our name, expertise, and design language to the product. That was the birth of Masaba Lips, a range of chubby lipsticks that had 10 shades,” adds Masaba. Later, she chased Nykaa for two years—to bring to life her vision of a private label that was a Masaba and Nykaa association. The collaboration that began in 2017 lasted until the coronavirus pandemic struck. At this juncture, she was certain of building a separate engine under the House of Masaba umbrella. That’s when LoveChild came to life.
Esta historia es de la edición April - May 2024 de Harper's Bazaar India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April - May 2024 de Harper's Bazaar India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar

TASTE OF LUXURY
Delve into the world of flavour and heritage with Khoya.

BRIDGING LEGACY AND MODERNITY
Founder of Gallery G in Bengaluru, Gitanjali Maini is at the forefront of artistic excellence and innovation. In an exclusive conversation, she talks about creating a dynamic space for artists, collectors, and enthusiasts.

Rising Above
Four women let us in on the heart-dropping feeling of failure and how they conquer the imposter syndrome when it overstays its welcome.

Perfume Diaries
In a unique social experiment, we find out if a fragrance can change the way you experience the world and vice versa.

Carry On Screaming!
We investigate why women are drawn to horror, and celebrate the genre's feminist renaissance.

Young Blood
The emerging South Asian designer edit.

Celestial Canvas
MAC Cosmetic transforms faces into ethereal masterpieces at Gaurav Gupta's Spring/Summer '25 couture show in Paris.

Crafting Connections
In conversation with Subodh Gupta on the first Bukhara Biennial and revitalising a cultural pulse through art.

BAZAAR BUZZ
All that is trending in the art, entertainment, and culinary world.

The Turning Page
This year’s Women’s Day theme—Rights, Equality, and Empowerment—feels more urgent than ever.