Comeback of Colour

Bold hues and playful patterns are returning, reflecting our collective desire for joy, optimism, and self-expression.

- JISHNU BANDYOPADHYAY

The pendulum of fashion, as it often does, swings between extremes. From the flamboyant excesses of the Victorian era to the minimalist chic of the 2010s, the industry has witnessed countless stylistic shifts. The recent resurgence of colour is a captivating chapter in this ongoing narrative.

Before the minimalist revolution, fashion was characterised by bold patterns, vibrant colours, and extravagant embellishments. The 1980s, for instance, was a decade of excess, with neon hues, oversized silhouettes, and audacious accessories. However, as the new millennium dawned, a shift towards simplicity began to take hold. The rise of fast fashion, coupled with a growing awareness of sustainability, led to a desire for timeless, versatile pieces. Minimalism, with its clean lines, muted tones, and focus on quality over quantity, became the dominant aesthetic.

Minimalism offered a sense of calm and order in a chaotic world. It appealed to those who valued practicality and understated elegance. Yet, as with all trends, minimalism eventually began to feel stale. The desire for individuality and self-expression, suppressed for so long, started to re-emerge. Consumers craved excitement, vibrancy, and a sense of fun that fashion always promised. Designers, always attuned to the zeitgeist, responded by introducing bold colours, playful prints, and unexpected combinations.