What was your vision behind the SS23 collection?
What was the process behind it? Zegna Summer 2023 fashion show was staged at Oasi Zegna for the first time ever. Oasi Zegna is home to our values, and therefore our constant source of inspiration. We thought it was the perfect setting to showcase the collection that we decided to title 'Born in Oasi Zegna' to underline our place of origins. Moving forward on a path of its own is a key feature of Zegna since the very beginning. It has indeed inspired us continuously and the collection has a lot of elements reminding us of it like colours, prints and our green mindset. This season is about technical elements and functionality combined with our well-known artisanal expertise, encompassing the brand excellence in terms of fabric and mix of different materials. The collection was presented on the rooftop of the historical Lanificio Zegna and featured unique materials, which reflect the development of the wool mill, such as engineered knitwear, technical silk, mesh, rubberised nylon, and wool, terrycloth, rubberised leather, and lacquered napa. A feeling of extreme lightness runs through the whole collection, which can be felt through the effortless silhouette.
In what ways have you seen luxury tailoring change over the years? What is Zegna doing to stand out?
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