The Urus Performante: Lamborghini's Wildest Ride Yet
Man's World|April 2023
With the patent Raging-Bull magic and madness, this car crafts an experience that proves performance and practicality can, somehow, go hand in hand
Sharan Sanil
The Urus Performante: Lamborghini's Wildest Ride Yet

It's common knowledge that Lamborghini invented the word 'supercar' back when the Miura launched in the sixties, but did you know that the term 'super-SUV' a title that's drawn some criticism over the years can also be traced back to the Italian manufacturer's history? Arguably, Lamborghini married the two terms when they plonked the Countach's flagship V12 into the 'Rambo Lambo' LM002- an outlandish concept that was part military contract, part luxury road-presence king, and eventually, part collectors' item, with just 328 examples in existence.

The Urus, however, isn't nearly this rare. As Lamborghini India Head, Sharad Agarwal, reminds us, the global sales tally for last year sat at a robust 5,367, helping shatter rising sales records for the company. This was further compounded with a jaw-dropping 18-month waiting period for Indians willing to fork over Rs 4.22 crore for the latest Performante variant. Why indeed, would India's elite rush to Lamborghini dealerships, fistfuls of cash in tow? Key fob in hand, I was about to find out.

Going Up The Hill

With memories of the original fresh in mind, I was excited to see if the Performante looked as good as it sounded on the spec sheet, and it certainly didn't disappoint. Parked in the driveway of a resort on the outskirts of Bengaluru, sat a convoy of three Urus Performantes, led by a Huracán. I decided to go for the first one a stunning example in Lambo's dramatic 'Rosso Mars' shade of red.

Esta historia es de la edición April 2023 de Man's World.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición April 2023 de Man's World.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE MAN'S WORLDVer todo
Rekha At 70 The Enduring Mystique
Man's World

Rekha At 70 The Enduring Mystique

More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career

time-read
7 minutos  |
October 2024
iPhone Fatigue
Man's World

iPhone Fatigue

Do we really need an annual Apple flagship release?

time-read
5 minutos  |
October 2024
Men's Guide To Combat Premature Hair Loss
Man's World

Men's Guide To Combat Premature Hair Loss

Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of

time-read
5 minutos  |
October 2024
SMRITI MANDHANA MAKES CRICKET LOOK EASY
Man's World

SMRITI MANDHANA MAKES CRICKET LOOK EASY

In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket

time-read
6 minutos  |
October 2024
Pritam Hitting The High Note
Man's World

Pritam Hitting The High Note

A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time

time-read
10 minutos  |
October 2024
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
Man's World

JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE

In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.

time-read
5 minutos  |
October 2024
SHAFALI VERMA IN A LEAGUE OF HER OWN
Man's World

SHAFALI VERMA IN A LEAGUE OF HER OWN

In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more

time-read
6 minutos  |
October 2024
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Man's World

Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition

Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability

time-read
2 minutos  |
October 2024
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Man's World

WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS

Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them

time-read
7 minutos  |
October 2024
Denim The Timeless Trendsetter
Man's World

Denim The Timeless Trendsetter

Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless

time-read
6 minutos  |
October 2024