INNOVATION & SUSTAINABILITY

The future with Apple's latest offerings, featuring aerospace-grade titanium, powerhouse processors, and more

- SADAT OSMAN

NEW APPLE IPHONES + WATCH

From the sleek and powerful iPhone 15 Pro and its sibling, the iPhone 15, to the advanced and eco-conscious Apple Watch Ultra 2 and Series 9, Apple is once again setting new standards in technology, sustainability, and user-centric design.

iPhone 15 Pro and iPhone 15 Pro Max

Apple's latest flagship smartphones, the iPhone 15 Pro and iPhone 15 Pro Max, represent a monumental leap in technology and design. Crafted with aerospace-grade titanium, they are the lightest Pro models ever, featuring a stunning 48MP camera system, the powerful A17 Pro chip, and USB-C for pro-level workflows. These Pro models boast a slim, lightweight design with aerospace-grade titanium, making them the lightest ever. Enjoy a customised experience with a new Action button. Experience unparalleled gaming and performance with the A17 Pro chip featuring hardware-accelerated ray tracing.

Connect at lightning speed with USB-C, up to 20 times faster than USB 2. Explore the world through seven professional lenses, including a 48MP Main camera with a 24MP default setting, enhanced Night mode and Smart HDR. Capture distant subjects with the iPhone 15 Pro Max's exclusive 5x Telephoto camera.