IN RECENT MONTHS, videos of 10-year-olds swarming Sephora, fighting over Stanley tumblers at Target, and dressing in head-to-toe Lululemon have dominated our feeds. If you believe the internet, tweens had suddenly acquired the taste of grown women who love yoga and staying hydrated and have money to spend. But were they really buying all this adult stuff they found on TikTok? We wanted to know where New York City tweens-ages 10 to 13-actually like to shop. So we tagged along with 25 of them as they browsed at their favorite stores, hung out together, and played around with makeup. They talked to us about their personal style, the products they covet, and which trendy items they would never wear.
What we found surprised us. Yes, almost all of them have a skincare routine and they love Brandy Melville, Zara, and thrift shops. But most of them don't use TikTok-and they think Lululemon is overrated.
Aspiring Beauty YouTubers
CLOTHES: Anything Y2K, goth, or from Target. T-shirts and hoodies with pictures of axolotls-the underwater salamanders-on them.
BEAUTY: Wet n Wild, NYX, and whatever's in their mothers' bathrooms ("She has ruined a lot of my stuff, to be honest," Naniya's mom says).
ACCESSORIES: Air Up water bottles, Supreme handbags, Kuromi backpacks, bucket hats with food appliquésPopsicles, watermelons, cherries.
JEWELRY: Bracelet-making kits from Five Below. Naniya swears the Pandora bracelet she bought on a Royal Caribbean cruise last summer is "in here somewhere."
Thrifty Kids
CLOTHES: Sweatpants, flared leggings, Zara jeans, secondhand finds.
"There was a trend at school where people were wearing pants with shorts on top," says Joni, from Prospect Park South. "That's a no, because it's just, Whoa."
SHOES: Air Force 1's.
Esta historia es de la edición February 12-25, 2024 de New York magazine.
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Esta historia es de la edición February 12-25, 2024 de New York magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
THE BEST ART SHOWS OF THE YEAR
IN NOVEMBER, Sotheby's made history when it sold for a million bucks a painting made by artificial intelligence. Ai-Da, \"the first humanoid robot artist to have an artwork auctioned by a major auction house,\" created a portrait of Alan Turing that resembles nothing more than a bad Francis Bacon rip-off. Still, the auction house described the sale as \"a new frontier in the global art market.\"
THE BIGGEST PODCAST MOMENTS OF THE YEAR
A STRANGE THING happened with podcasts in 2024: The industry was repeatedly thrust into the spotlight owing to a preponderance of head-turning events and a presidential-election cycle that radically foregrounded the medium's consequential nature. To reflect this, we've carved out a list of ten big moments from the year as refracted through podcasting.
THE BEST BOOKS OF THE YEAR
THE YEAR IN CULTURE - BEST BOOKS
THE BEST THEATER OF THE YEAR
IT'S BEEN a year of successful straight plays, even measured by a metric at which they usually do poorly: ticket sales. Partially that's owed to Hollywood stars: Jeremy Strong, Jim Parsons, Rachel Zegler, Rachel McAdams (to my mind, the most compelling).
THE BEST ALBUMS OF THE YEAR
2024 WAS one big stress test that presented artists with a choice: Face uncomfortable realities or serve distractions to the audience. Pop music turned inward while hip-hop weathered court cases and incalculable losses. Country struggled to reconcile conservative interests with a much wider base of artists. But the year's best music offered a reprieve.
THE BEST TELEVISION OF THE YEAR
IT WAS SURPRISING how much 2024 felt like an uneventful wake for the Peak TV era. There was still great television, but there was much more mid or meh television and far fewer moments when a critical mass of viewers seemed equally excited about the same series.
THE BEST COMEDY SPECIALS OF THE YEAR
THE YEAR IN CULTURE - COMEDY SPECIALS
THE BEST MOVIES OF THE YEAR
PEOPLE LOVED Megalopolis, hated it, puzzled over it, clipped it into memes, and tried to astroturf it into a camp classic, but, most important, they cared about it even though it featured none of the qualities you'd expect of a breakthrough work in these noisy times.
A Truly Great Time
This was the year our city's new restaurants loosened up.
The Art of the Well-Stuffed Stocking
THE CHRISTMAS ENTHUSIASTS on the Strategist team gathered to discuss the oversize socks they drape on their couches and what they put inside them.
