LEADING THE CHARGE
Prestige Singapore|February 2023
Automotive industry veteran and Audi AG's first female board member HILDEGARD WORTMANN sheds light on the marque's leap into the future and her inspiring leadership journey - all of which focuses on putting people first.
YANNI TAN
LEADING THE CHARGE

Hildegard Wortmann's appointment management to the board of for sales and marketing at Audi AG in mid-2019 came at an opportune moment. The topic of diversity and inclusion had been gaining momentum more than ever, while the future of electro-mobility was quickly taking shape. The executive, who has over two decades of experience in the automotive industry, is now part of the leadership force realising the brand's vision of becoming a sustainable, social and technological leader by 2030.

Named Vorsprung 2030, the strategy paves a clear roadmap Audi will play in the mobility of the future, according to Wortmann. In this drive to accelerate its own transformation, new car models from 2026 will be all-electric while combustion engine production will be gradually phased out by 2033. Under development right now is an extensive ecosystem for electric cars, with Audi expanding after-sales offering to include intelligent hardware and predictive service. This commitment to sustainability, which has found resounding support among its staff and management, is also enshrined thoroughly in the company's processes.

The German word Vorsprung translates to progress, but Wortmann has a deeper interpretation for it: "It means understanding what moves people, which is why we strive to operate through the lens of human centricity, where we consistently place people and their needs at the centre of our actions."

What does Vorsprung 2030 mean for the Audi driver?

Esta historia es de la edición February 2023 de Prestige Singapore.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición February 2023 de Prestige Singapore.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE PRESTIGE SINGAPOREVer todo
Sailing Into A Dream
Prestige Singapore

Sailing Into A Dream

Scenes from the fantasy feature Game of Thrones come to life in the otherworldly landscapes of the Arctic Circle.

time-read
6 minutos  |
November 2024
Here Come The Sun Seats
Prestige Singapore

Here Come The Sun Seats

Italian furniture has long held the crown for blending luxurious, sophisticated design with impeccable craftsmanship.

time-read
2 minutos  |
November 2024
ABSOLUMENT FAB
Prestige Singapore

ABSOLUMENT FAB

France's premier fair for fine-art and antiques returns for its third edition inside its new home in the Grand Palais.

time-read
7 minutos  |
November 2024
Through the Director's Lens
Prestige Singapore

Through the Director's Lens

Filmmaker JIA ZHANGKE and his protégé RAFAEL MANUEL share their perspectives on life, cinema and their current projects.

time-read
4 minutos  |
November 2024
THE CUTTING EDGE
Prestige Singapore

THE CUTTING EDGE

Having long played quiet supporting roles in the gem industry, gem cutters are finally having their day in the sun. Four acclaimed independent master gem cutters share more about their love of the craft and the creation of their best pieces.

time-read
7 minutos  |
November 2024
Spheres of Power
Prestige Singapore

Spheres of Power

Following up on the gold- and titanium-focused Tiffany Titan by Pharrell Williams launch collection, the superstar now turns to pearls for a softer, but no less striking, second act.

time-read
2 minutos  |
November 2024
Horological Masterpieces Reimagined
Prestige Singapore

Horological Masterpieces Reimagined

Beyond the wrist, these timekeepers transcend all traditional boundaries.

time-read
3 minutos  |
November 2024
WILD IMAGINATION
Prestige Singapore

WILD IMAGINATION

Cartier's latest category-spanning Panthère de Cartier novelties showcase the endless ways in which the panther continues to inspire.

time-read
2 minutos  |
November 2024
READY FOR ACTION
Prestige Singapore

READY FOR ACTION

The latest watch to come from the celebrated Richard Mille and McLaren partnership looks set to be another trailblazing timepiece.

time-read
2 minutos  |
November 2024
THE RIGHT ANGLES
Prestige Singapore

THE RIGHT ANGLES

Twenty-five years after the launch of its last new collection, Twenty-4, Patek Philippe introduces the Cubitus range.

time-read
2 minutos  |
November 2024