RADIANCE RESTORED

Unlock your skin's full potential with Sulwhasoo's First Care o Activating Serum and Timetreasure Invigorating collection. The potent formulas boast the best of traditional Korean herbal medicine and cutting-edge technology to effectively treat signs of ageing.

It doesn't take a K-beauty enthusiast to know Sulwhasoo. The leading luxury skincare brand has a formidable legacy, thanks to its use of powerful Korean medicinal herbs and advanced science that renew skin's vitality.

If you're new to the brand's elixirs, its First Care Activating Serum is the perfect place to start. The serum is so coveted that a bottle is sold every 10 seconds.

Now in its fifth generation, the formula has been updated to give you the "golden ratio" of skin vitality and regeneration. The secret to its efficacy is the brand's proprietary Jaum Activator, a patented complex of peony and rehmannia along with lotus, Solomon's Seal and white lily. This upgraded blend was created based on a study by Sulwhasoo's Heritage and Science Centre, which had explored ancient medicinal theories of skin ageing in seven-year cycles.

To create the Jaum Activator, the brand harnessed the medicinal philosophy of Donguibogam, its knowledge on the human body and its response to natural ingredients based on principles of Eastern medicine.