Twenty years ago, tequila was considered the basest of spirits, relegated to dives and college bars. Most of what you'd see were mixtos, cheap versions made of 51 per cent agave and 49 per cent corn or sugar syrup, resulting in the type of low-quality swill that demanded not only a chaser but also a sort of pre-chaser. You may recall the ritual: lick a pile of pure salt, choke down the shot, then bite into a lime wedge as your throat burns, your eyes water and the regrets begin.
Today’s tequila landscape is unrecognisable. The growth has been profound. Tequila consumption in the US has roughly doubled in the past seven years, recently overtaking whisky and set to pass vodka. What’s more, the majority of the ascent has left mixtos behind. In 2022, for the first time ever, seven of every 10 bottles of tequila consumed in the US were 100 per cent agave. Tequila is so popular, agave distillates have begun to pop up all over the world, including in South Africa, India, Australia, Peru and New Zealand—where there’s a distillery making a limited-edition Blue Weber agave that sells for nearly US$600 a bottle. The spirit cannot be labelled tequila unless it’s made with Blue Weber agaves in one of five designated states in Mexico, the most famous of which is Jalisco. (That New Zealand bottle is known as TeKiwi.)
Esta historia es de la edición February 2024 de Robb Report Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 2024 de Robb Report Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Building Lasting Legacies In Asia
Julius Baer’s commitment to long-term client partnerships is key to its success in helping clients in the region realise their wealth ambitions.
Empowering Generations Of Wealth Owners
Serving one-quarter of the world’s billionaires globally, Citi Private Bank offers a time-tested approach to preserving and growing family wealth, seeking to help legacies flourish for generations to come.
This Month's Feed
Only the best dining and drinking spots in Singapore.
SUSTAINABILITY ON THE GREENS
The general manager and director of agronomy at Sentosa Golf Club, Andrew Johnston, reflects on his tenure at one of Asia’s elite golfing destinations.
Best of the Best - Wine
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Travel
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Home
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Technology
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Style
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Jewellery
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.