TWO MONTHS AGO, Pharrell Williams sold a massive stockpile of personal belongings, including the Audemars Piguet Royal Oak skeletonised perpetual calendar he wore in his 2004 Frontin’ video and a Lorraine Schwartz 18-carat yellow-gold pinkie ring set with a 23.7-carat sapphire. And that was just the start. The auction, dubbed Son of a Pharaoh, officially launched the latest venture from the multi-hyphenate superstar: Joopiter, a new auction site aimed at a crowd that appreciates a diamond-encrusted NERD belt buckle but expects the type of white-glove service found at old-guard establishments such as Christie’s and Sotheby’s.
At first, the site will exclusively sell items from high-profile curators (mostly Pharrell’s friends), but there’s more to come from The Neptunes coproducer. “It’s insane the stuff that I moved” during the Son of a Pharaoh auction, he says, but he still has “probably three or four times that in terms of what I’m going to let go. So it’s going to get crazy.” This interview has been edited for length and clarity.
When did you begin to consider yourself a collector?
Esta historia es de la edición November 2022 de Robb Report Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición November 2022 de Robb Report Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Gordon Ramsay Makes it Rain
The famed British chef and TV host hasn’t held on to three Michelin stars at his flagship restaurant for 23 years simply by screaming. Alex French unearths the secret to his worldwide domination.
The Weight Of Tradition
Maximilian Riedel reflects on balancing the weight of a 260-year family legacy with modern innovation, steering a historic brand into the future while honouring its rich heritage.
Balancing Thrills
Lotus’s first electric Hyper-GT, the Emeya S, delivers thrilling performance, luxury and practicality in a striking package.
Burn Calories, Not Carbon
Luxury fitness equipment purveyor, Cycling Bears, proves that sustainability is more than a buzzword-it’s a lifestyle that we need to espouse for the sake of posterity and ourselves.
Cool As Ice
Mercedes-Benz’s brainy, down-to-earth CEO Ola Källenius is an expert at racing a nearly 4-ton truck across a frozen lake. Can he steer the marque’s electric vehicle-focused future as adeptly?
VINCENZO CASTALDO
The creative director of Pomellato delves into the artistic and personal philosophies shaping his life and work.
Electric Shock
Porsche finally adds hybridisation to the 911 with the all-new GTS, and enthusiasts are, predictably, up in arms. But how does it actually drive?
Swing Into Luxury
WHAT HAPPENS WHEN you combine one of Singapore’s most prestigious golf courses with a luxurious five-star resort? You get a hole-in-one golfing escape like no other.
Don't Bid Adieu Yet
The Vicem 65 Classic, offered in both fibreglass and cold-moulded wood, is a sophisticated vessel imbued with anachronistic panache.
STRAIGHT OUT OF ORBIS
Roger Dubuis has never been one to play it safe, and the Orbis in Machina shows why
