FRIENDLY GREEN GIANT
Tatler Hong Kong|June 2023
The world is facing a major food crisis, and it’s only going to get worse if we don’t change the way we farm, shop and eat. Luckily, Sustenir co-founder and Beco Ventures founder Benjamin Swan has some high-tech ideas
Coco Marett
FRIENDLY GREEN GIANT

Can you imagine wanting a good salad so badly that you launch a multimillion‑dollar urban farming company and develop groundbreaking technology that disrupts the farming industry? Benjamin Swan did exactly that. What started as a mission to grow delicious leaves became a rude awakening about the global food crisis, ultimately leading Swan to develop high‑tech systems to replicate—and, eventually, even improve—nature’s growing processes. It certainly helped that he is a trained engineer. Swan first moved to Singapore from Australia to lead the construction of the SkyPark at Marina Bay Sands (MBS). He then joined Citibank, where he oversaw the construction of its regional offices to meet sustainability standards.

Accustomed to a wide range of local produce in his home country, Swan was frustrated with the quality of fruits and vegetables he found in Singapore, which imports 90 per cent of its food, and that he “was paying a premium for substandard quality”. He says: “It was in 2012, while working at Citibank, that I saw a conceptual rendering of vertical farming by [American micro biologist] Dickson Despommier.

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