Swarovski is amplifying its approach to luxury, as seen with its latest store opening. And it’s a reflection of the luxury brand’s strategy of capturing market share.
After all, a Euromonitor International report predicted that the local luxury goods market is set to grow by 9.6 per cent between 2020 and 2025; and Swarovski is priming itself to be a main driver behind that demand and growth.
Lars Schmidt, the general manager of Swarovski for Southeast Asia and India, shares his vision for the brand.
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Esta historia es de la edición May 2023 de Tatler Malaysia.
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