Since its debut in 2020, K‑pop group Aespa has quickly risen to become one of the most popular groups not just in South Korea but around the world. Well known for its innovative metaverse concept blending the real and virtual worlds, the group comprises four members, Karina, Giselle, Winter and Ningning, and their avatars, or “æ” characters.
In just over three years, Aespa has made its mark on the music scene with hits such as Black Mamba and Next Level, and received several awards and nominations at various music awards shows, including the Melon Music Awards and the Seoul Music Awards.
As one of K‑pop’s most exciting acts today, it is no surprise that the girl band caught the attention of Chopard, which announced Aespa as its brand ambassador in September 2022. Since then, the group has starred in several of the Geneva‑based watch and jewellery brand’s campaigns, wearing pieces from collections such as Happy Sport, Happy Hearts, Ice Cube and Alpine Eagle. The members recount some of their most memorable moments as ambassadors for Chopard as well as the highlights of their careers thus far.
How has the partnership with Chopard been since Aespa was announced as its brand ambassador?
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