Dressing up is a daily ritual in self-confidence—it’s something we actively do for ourselves. For Eyqa Sulaiman, the founder of the renowned modest lifestyle brand Sugarscarf, this act of individuality has been a key driver behind her 13-year-old business.
“Fashion isn’t just about what we wear. It’s about expression, individuality, and the art of storytelling,” Eyqa says. “The thing about scarves is that they’re more than a symbol; they are a manifestation of a community that values love, dreamy aesthetics, and togetherness. Our goal is not just to sell you a product but to connect like-minded individuals who share the same values.”
Eyqa, a fashion entrepreneur with a background in IT, attributes creating Sugarscarf to her mother. While Eyqa was studying at Multimedia University in Melaka, her mother brought the young IT student to Kuala Lumpur to buy ready-made scarves. It was while observing the colourful prints and fabrics that the idea to merge her budding love for style and technology took root.
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