The business of beauty is a tough nut to crack—and that is exactly the kind of challenge Nina Kaginda is game for. The Singapore‑based Indonesian It girl recently added beauty entrepreneur to her resume after officially launching Flowhite this year, a body care brand that fills the gaps in the fast moving consumer goods segment, specialising in products designed to cleanse, nourish and illuminate the skin from neck to toe, earlier in February this year in her home country. “I launched the brand in my hometown, Indonesia, as not only do I hold the people close to my heart but also because the market was missing a fresh, efficacious beauty brand that caters to the masses,” says the 34‑year‑old.
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Mathew Leong
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