A two‑word phrase tends to haunt any discussion of Brunello Cucinelli. A favourite of celebrities and the Silicon Valley set alike—its long list of fans includes Jennifer Lopez, Sylvester Stallone, Gisele Bündchen, Leonardo DiCaprio, Jeff Bezos, Mark Zuckerberg and Reid Hoffman—the Italian luxury fashion brand is known for extremely high‑quality materials and craftsmanship, and a distinct lack of flash or indeed, any form of obvious branding. It is, in other words, the very embodiment of quiet luxury.
That is not quite how the brand’s co‑chairman and co‑creative director Carolina Cucinelli sees it, though. “We see our garments as an expression of the highest quality and excellence in craftsmanship, with a strong reference to the brand’s DNA,” she says. “So I wouldn’t talk so much about ‘quiet luxury’, but more of ‘gentle luxury’: ours is not a whispered or understated way of dressing; it’s a rather distinct and straightforward approach but, above all, gentle. The collections always revolve around this core principle: they must be recognisable and distinctive; they must speak of the brand and its philosophy without being intrusive.”
Brunello Cucinelli was established by its eponymous founder, Carolina’s father, in 1978, who dropped out of his engineering studies to do so after seeing a gap in the market for high‑quality women’s dyed cashmere pullovers. It focused solely on knitwear until the turn of the millennium, when it moved into suits, coats and more after clients started to ask for more complete looks.
Esta historia es de la edición September 2024 de Tatler Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 2024 de Tatler Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Mathew Leong
As the Norway-based Singaporean chef celebrates a milestone year both personally and professionally, he opens up about the toughest moments of his career and why failing is not an option
Asian Inspirations
Chef Ace Tan on his second restaurant, Asu-his love letter to regional Asian cuisine
State of the Arts
Arts nominated member of parliament Usha Chandradas discusses growing the creative economy by focusing on both supply and demand
Through a Curator's Lens
Circe Henestrosa, a fashion curator and the head of the School of Fashion at Lasalle College of the Arts, University of the Arts Singapore, merges her personal connection with artist Frida Kahlo with her extensive curatorial experience to explore intersecting themes of identity, disability and cultural heritage
Second Nature
Poet and educator Yong Shu Hoong brings fresh perspectives to the helm of the Singapore Writers Festival, from interdisciplinary perspectives to multilingual programmes
Wine Down
Nothing wraps up the day like a nice glass of vino. From flashy hedonistic escapades to geeky watering holes, these new wine bars promise celebrated viniferous pours that will please even the most discerning of oenophiles
A Legacy in Silhouettes
Kristina Blahnik, CEO of the designer shoe brand Manolo Blahnik and the niece of its legendary founder, shares her insights on preserving the house's heritage and introduces the new Manolo's Silhouettes campaign
To Have and to Hold
With its sumptuous textures, Loro Piana's elegant autumn/winter 2024 collection is a chic celebration of craft, quality and the universal appeal of tactility
Scent of Strength
Hermès unveils its first chypre perfume, Barénia―a captivating fragrance crafted by renowned perfumer Christine Nagel that embodies bold femininity and celebrates the brand's rich heritage
Nocturnal Revival
Nighttime skincare rituals will get a boost of supercharged restoration with La Mer's new Rejuvenating Night Cream