Few names resonate with the same weight in the luxury spirits sphere as Pernod Ricard, which owns prestigious brands such as Royal Salute, Martell, and Perrier-Jouët. With unparalleled access to the most coveted liquids in the world, the group has launched Le Cercle by Pernod Ricard, a private client society that invites a community of like-minded members to indulge in a lifestyle steeped in high-end experiences and the art of conviviality. Founded to celebrate craftsmanship and exclusivity, membership is by invitation only, drawing influential figures from business, culture, and society.
And unlike most luxury clubsthat may entertain applications or memberships based on financial means alone, Le Cercle by Pernod Ricard extends invitations based on personal affinity for their brand's exclusive offerings, appreciation of its legacy, and enthusiasm for understanding the craft. The club's exclusivity is also heightened by its discretion as Le Cercle by Pernod Ricard does not publicly disclose its membership list. For those in Le Cercle, luxury isn't another buzzword. Instead, it is a passport to extraordinary experiences that fuse ultra luxury events with fine and rare spirit craftsmanship.
Discerning members can access rare and limited-edition spirits, private tastings with master distillers, and curated society and cultural experiences that blend sports, art, and gastronomy. This isn't just about savouring the finest whisky and cognac; it is also about forging connections with like-minded members who share a passion for exquisite experiences in absolute bespoke settings. In September of this year, the F1 Singapore Grand Prix 2024 set the perfect stage for a glimpse into Le Cercle's privileges, where 25 distinguished members from eight countries across Asia were invited to an extraordinary three-day journey that intertwined the high-speed thrills of the electrifying F1 Singapore Grand Prix with the elegance of world-class spirits.
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Esta historia es de la edición December 2024 de Tatler Singapore.
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