As the flying trapeze artists float across the arena snubbing their noses at gravity, it is nigh impossible not to be awestruck by the sheer enormity of the scale, scope and skill of human achievement. Almost as interesting as the feat is the fact that this Cirque du Soleil performance is happening at the postcard-perfect estate of one of the most storied Scotch whisky brands in the world-The Macallan-in Speyside, Scotland. Of course, it is the milestone 200 years of the brand that has inspired this masterpiece, put together by the most famous contemporary circus in the world.
Mesmerising acrobatic performances and riveting theatrics apart, the Cirque du Soleil has been entitled with the task of drawing out the tale of this incredible whisky maker and its spirit-both literal and metaphorical-that spins magic out malt. If precision, patience, timing and discipline define the skillset of a successful trapeze artist, the creation of The Macallan captures this spirit-in stills-with a haunting similarity.
The unfolding narrative unveils the heart and spirit of the story, invoking the Edenesque setting of The Macallan Estate. This is the kind of place that foretells fairytales, fuels desire, fashions dreams and fields ambition. And therefore the perfect milestone to chronicle the journey of the brand.
The stellar storytelling celebrates beauty, wonder and a deep connection with nature, bringing to life the origins of the liquid, the lay of the land and lyrical lore. Inspired by the River Spey, the highlands and The Macallan Estate, the creative concept conflates all these various elements to distil the extraordinary legacy of this single malt Scotch whisky.
Esta historia es de la edición 14th October, 2024 de India Today.
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Esta historia es de la edición 14th October, 2024 de India Today.
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