"So, which has been your most memorable experience so far?" Our host asks, somewhat unexpectedly. It's a reasonable question, even if a bit premature. We're halfway through an extended road trip that began from Srinagar in Kashmir, crossed over to Ladakh over the Zoji La (pass), wound along the Suru River through Kargil, before turning east toward Leh, the capital city of the country's newest Union Territory. On the final stretch we've stopped for lunch at Alchi Cafe-a restaurant that's been in the news for its innovative take on traditional Ladakhi cuisine. "The food at this cafe is a highlight for sure," I mumble. And I do mean it: Ladakhi cuisine has a preponderance of grains prepared in gruels accompanied by bread. Functional food, and a bit of an acquired taste. Alchi Cafe's fusion of the local bread with a meat filling on the other hand, is downright succulent. My fellow travellers shoot furtive glances and shuffle in their seats, aware, acutely that they need to come up with a response before the same question finds its way to them.
As a sequence of platitudes ensues, I give the question more room to settle. For the life of me, I can't single out one specific instance. Our myriad experiences on this trip-culinary, motoring, cultural, adventure-have all been clubbed under, for lack of a better word, luxury. Not just in the sense of how well appointed the hotels have been, or how insular the bubble that our ride-the Land Rover Defender-has ensconced us in, but in a more expansive, less literal sense. This trip-part of a series of experiences run by Cougar Motorsport in partnership with Land Rover India has been luxurious in how it's freed us, the participants, from any burden of choice, worry, or responsibility.
Esta historia es de la edición October 09, 2023 de India Today.
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Esta historia es de la edición October 09, 2023 de India Today.
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He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
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Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
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India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues