Sporting events where a nation's participation is determined less on merit and more because of its geography or a shared colonial past often tend to get less credence than the Olympics. Ignoring the Asian Games, though, is foolish. India has struggled to crack the top five in the Asian Games medal tally, unlike the Commonwealth Games, where it consistently excels. In sports like badminton, table tennis, boxing, weightlifting, wrestling and archery, Indian athletes face the world's best, making it ideal preparation for the Paris Olympics, just 10 months away.
Sony Sports, holding broadcast and streaming rights, has been running its promotion with the slogan Iss Baar, Sau Paar... (This time we cross the 100-medal mark).' Buoyant as the rallying call is, it may seem overly optimistic given India's performance in the last four Games (see India at the Asiad). The country's best showing was in 2018, with 70 medals, including 16 gold, placing it eighth in the table.
Like the 2020 Olympics, the Asian Games were delayed a year due to Covid-19 in host nation China. Now, in Hangzhou (September 23-October 8), the 19th edition features 12,500+ athletes from 45 countries in 40 sports. These include bridge, in which India won gold in 2018, and Asia-friendly sports like kabaddi, wushu, kurash, ju-jitsu and sepaktakraw, where the country indeed has representation. E-sports debuts as a medal event, with India sending 15 gamers. T-20 cricket also makes an entry, though the men's teams lack superstars as the more profitable ODI World Cup takes precedence.
Esta historia es de la edición October 02, 2023 de India Today.
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Esta historia es de la edición October 02, 2023 de India Today.
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He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues